Know what your competitors did this week, in one short brief, before it costs you a deal.
Competitive Radar Briefing watches the competitors you name, collapses the noise (the same launch reported ten ways) into a handful of clear moves, tells you who is behind each one, and hands you a plain-language brief on a cadence. It reads what is public and connected, it synthesizes, and it stops. No firehose of alerts, no analyst invoice.
Watch a competitor free See a sample brief
THE PROBLEM
Keeping an eye on competitors is one of those jobs that is either done badly or not done at all. The alert tools give you a feed per company, which means fifty pings for one product launch and no idea which of them matter, so you tune them out within a week. The good version of this work is an analyst reading everything and writing you a summary, which is real money and real time you do not have. So you end up finding out that a competitor repositioned, or poached a head of growth, or shipped the thing you were about to ship, from a customer, on a call, at the worst possible moment. The gap is not information, the feeds are public, the gap is that nobody is turning the noise into a short, honest read you actually look at.
HOW IT WORKS
You name the competitors you care about and point it at the feeds. On a cadence it scans those source feeds and marketing signals for anything new, detects the quiet pre-posting moves (a hiring spree, a positioning shift, launch chatter) before they become announcements, and then does the part that makes it a radar instead of a firehose, it deduplicates the same event reported by many sources down to one, and correlates the fragments into distinct competitor moves. It names the decision-makers behind those moves, adds a little research context, runs a per-competitor analysis, and synthesizes the whole thing into one plain-language brief. Then it stops. It does not post, it does not spend, it does not act on your behalf, the brief is the whole product.
WHAT YOU GET
On your chosen cadence, for the competitors you named: - a short, plain-language brief, the week's competitor moves written so you can read it in two minutes, not a wall of raw alerts, - deduplicated events, the same launch reported ten ways collapsed into one move, so the signal is the signal and not the volume, - who is behind it, the decision-makers driving each move named where we can find them, - honest coverage gaps, if a feed failed to scan we tell you it is a gap, we do not quietly call it an all-clear.
WHO IT'S FOR
Founders and heads of marketing at small companies who have a handful of named competitors to watch and no dedicated competitive-intelligence analyst and no time to read every feed. Also product marketers, growth teams, and agencies running competitive watch for clients. If what you need is deep primary research, expert-network calls, or SEC-grade sourcing, that is a research engagement and not this lightweight recurring radar, and we will say so rather than pretend the radar covers it.
PRICING
Prices below are hypotheses we are still validating, not commitments, and the briefing itself never takes an action or spends on your behalf. - Free, one competitor, public sources, a monthly brief. Point it at your single biggest rival and see one clean read. No card. - Starter (a hypothesis, not a commitment), a handful of named competitors, weekly cadence, with the dedup, correlation, and decision-maker naming. - Team, more competitors, faster cadence, connected private feeds, and shared briefs across a marketing team.
Any step that would ever take your money is gated and confirmed before it runs, never billed silently.
THE PROOF (dogfood)
We run this on ourselves before we ask you to. AYA watches its own competitors (the verification and competitive-intelligence vendors in our own space) with this exact pattern, and the weekly brief it produces feeds AYA's own positioning during our Phase 2 launch. The competitor set we watch is our own, on the same Kendra signal engine we use for our own marketing desk. And the build left a receipt, the deliverable pattern was scored by our quality gate and every one of the nine atoms it composes was verified on disk before this page was written, which is the same discipline the paid tools sell.
HONEST NOTE
We would rather under-promise. What is true today, the pattern is built, it composes nine existing verified capabilities (feed scan, signal scan, pre-posting detection, deduplication, correlation, decision-maker identification, research, per-competitor analysis, brief synthesis), the references all resolve, and it passed the quality score. What is NOT true yet, it has not run live end to end, because the brief-generation and competitive-analysis handlers were not exercised in this build and no external feed call or system boot happened. Several of the composed pieces are older auto-generated wrappers over generic capabilities, which is fine but worth saying. The first real test is watching AYA's own competitor set and reading the brief it produces. That is a run-it-live step, not a missing-capability step, and we will tell you which one we are on rather than imply a proof we have not run. One more honest line, the pressure that makes this useful (competitors move faster than you can watch by hand) is a market observation we believe, not a dated event we are citing.
Watch a competitor free
*This page is a specification. The capability it describes is not built yet, and nothing here is a claim that it runs today.*