The catalog

AYA Ship

Turn your work into build-in-public content.

Turn your work into build-in-public content.

AYA Ship points at your commits and your receipts and produces the YouTube, the Substack, and the social posts that tell the story of what you built. You point it at the work, it drafts the whole cascade (a hub piece and the promos that funnel back to it), and you approve before anything goes out.

Ship your build story Watch our own series

THE PROBLEM

You know build-in-public compounds. The audience, the trust, the inbound, it all comes from documenting the work out loud. And you still don't do it, because the writing and the editing and the cutting are a second full-time job you don't have time for. So you ship, and you go dark, and the story that would have carried the product never gets told. Hiring a content person is expensive, and they don't understand the code. Doing it yourself means the product slows down. Most builders just pick the product and stay quiet.

HOW IT WORKS

AYA Ship reads the artifacts you already produce (your commits, your receipts, the actual evidence of what happened) and turns each milestone into content. For every milestone it originates on the hubs first, a YouTube long-form and a Substack newsletter, then repurposes that one piece into spoke promos (shorts, an X thread, LinkedIn, Reddit) that all point back to the hub, dripped over a week. It's proof-driven, it cites the real receipts, not a marketing gloss you would have to walk back. And it drafts, then waits. It generates the whole cascade at once, but nothing posts until you have read it and approved it, one drip day at a time.

WHAT YOU GET

Per milestone, a full content set ready to review: - a hub piece, the YouTube video and the Substack post that tell the story, - spoke promos, the shorts and the X, LinkedIn, and Reddit posts that point back to the hub, - the receipts, cited, so the content is grounded in what actually shipped, not a claim, - a dated drip plan, which spoke posts on which day, all funneling to the hub, - draft-then-approve, every piece staged for your yes before it leaves.

WHO IT'S FOR

Indie builders and founders with a real build story and no content team. And dev-tool companies whose best marketing is the work itself, but who ship faster than they can write about it. If the honest story of what you are building would sell it, and you just never have time to tell that story, this is for you.

PRICING (the ladder)

  • Per-seat, a monthly plan for one builder documenting their own work.
  • Team, a tier for a team shipping and documenting together.
  • Managed, done-for-you, we run the cascade and hand you drafts to approve.

These are starting points we intend to validate, not fixed prices.

THE PROOF (dogfood)

The build-in-public series about AYA is produced by AYA Ship. Our own episodes (the formation of the company, flipping the switch on it) are drafted by this exact engine from our real commits and receipts. The series is the demo: what you would be buying is the same thing writing our story right now, off the same evidence, waiting for the same approval before a word goes out. read episodes 01 and 02

HONEST NOTE

It never auto-posts. Every piece is a draft until you approve it, and that is not a limitation we are apologizing for, it is the point. An engine that posted to your channels on its own would eventually post something wrong, and that is how accounts get banned and trust gets spent. The draft-then-approve step is what keeps your channels yours. We would rather you ship a little slower and never have to delete a post. And to be straight with you: the series is drafted and dogfooded, but posting is still human-gated on our side too, so we are selling the engine that writes the story, not a promise that it publishes itself.

Ship your build story

*This page is a specification. The capability it describes is not built yet, and nothing here is a claim that it runs today.*